'Find your own road'. That was a 1995-96 Saab advertisement slogan featuring a series of different cartoon ads appealing to your secret desire to break out of the mold and proudly display your unique individuality (preferably by purchasing a Saab).
While I admit to being more of a Volvo girl myself (I have a certain affinity for the old 'they're-boxy-but-they're-good' station wagons as they hold some very dear childhood memories of being sandwiched in a wagon full of kids being driven to the beach in the summer time), there's something very catchy about the Saab cartoons with their fluid movement and that jazzy background music urging you to dare to be yourself, and...to dare to buy a Saab.
Monday, April 6, 2009
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